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Facebook and Google+: Can They Help You Get New Chiropractic Patients?
Posted on 2011-07-19 08:55:30
For a chiropractor, the first step to generating new patients from the internet is to obtain a search engine friendly and user optimized chiropractic website. For chiropractors without a lot of competition in their area, just putting up an optimized website with business information may be all that is needed to climb to the top of the search results. For chiropractic clinics that are located in competitive markets, however, the first step should be a chiropractor-optimized search engine marketing strategy. If you are a chiropractor who needs help getting started with your own search engine marketing strategy, don't hesitate to refer to our free chiropractic SEO Guide which has been specifically created to help chiropractors market themselves online effectively without breaking their budget.
Because search engine optimization is so important to what we do at ChiroMatrix, we stay on top of new developments regarding successful web marketing and SEO strategies for chiropractors. That is why we've been keeping a close ear to the ground when it comes to the latest developments between competitors Google.com and Bing.com, two of the most popularly used search engines. These search engine giants have recently teamed up with social media hubs to improve their search results, and the resulting partnerships seem like they will have a huge impact on web marketing strategies. By staying ahead of the curve in regards to what will make a chiropractic website successful in the search engines, we help our ChiroMatrix website owners outrank their competition and turn their website into a new patient magnet.
Facebook and Google+: Can They Help You Get New Chiropractic Patients?
You may have heard that Bing partnered with Facebook in May 2011 to improve Bing's search results based on the websites that users are interacting with on Facebook. After the Facebook social search feature was rolled out, websites that were "Liked" on Facebook appear to climb the ranks in Bing's search results, without making any other changes. This has huge implications for chiropractic business owners who want to maximize their results and minimize their time spent focusing on web marketing. If creating a buzz on Facebook can help your website show up higher in the Bing search engine rankings, then Facebook seems like a great place to invest time with your online marketing strategy. However, trying to interact with patients and attract new business on Facebook has been hit or miss for many chiropractors, where some experience huge successes on Facebook while others feel only frustration. Even though interacting on Facebook may help your website show up on Bing, it is important to note that Bing is still much smaller than Google. While Bing has been gaining ground on Google since its inception, Google still took about 64% of the search volume compared to Bing's 32% of the searches in May 2011 (Credit: Compete). That means that Google gets about twice as many searches as Bing. So what can a chiropractor do to improve their search results and optimize their websites for Google?
Google has recently released its own version of the Facebook "Like" which is known as the Google "+1." It can get a bit awkward to talk about multiple Google +1's, so let's get the terminology out in the open. If a website gets two or three Google +1's, they will now have +2 or +3.
After the release of the +1, SEO professionals have been trying to figure out what the purpose of this new tool will be for search engine marketing. Then Google changed the playing field. Less than two weeks ago, Google surprised the world by releasing Google+ (pronounced "Google Plus"). Google+ is a new take on social interaction on the internet and in many ways is like other social networks such as Facebook. However, there are some major differences, such as using Google +1's instead of Facebook Likes.
So what does this mean to you, the busy chiropractor? Should you be worrying about Google+ and +1's? Chances are, you may have to wait to decide because Google+ is currently in a limited field trial, which means that registration was opened to the public for a short while, and then closed again while Google continues to test and refine the Google+ interface. However, +1's are available to everyone and because the +1 helps websites do better in the Google search results, there are some strong incentives for chiropractic website owners to try to get +1's for their website now, and then try to get a Google+ account when it's officially released.
The most important take away from this article is that social media hubs such as Facebook and Google+ are making a huge impact on the web marketing landscape. Right now, Facebook has a much higher adoption rate while Google+ is still in a closed trial, but Google +1's may possibly be more effective at improving search engine results than Facebook Likes. Chances are, the best results will be achieved by taking a web marketing strategy that utilizes both Facebook Likes and Google +1's.
Do you know how your site is performing?
Posted on 2011-07-11 11:15:05
Any easy way to monitor and track how your site is performing, is to integrate Google Analytics into your site. How do I do this? With your Brimhall Website it has already been integrated into the site. You only need to follow 3 easy steps in your iControl to set it up.
Login to you iControl - Click on Settings - Click on Google Analytics on the top tab.
Follow these 3 steps to setup your site to run with Google Analytics
Step 1. Create a Google Account - http://www.google.com/analytics/
(If you already have a Google Account, proceed to Step 2.)
Step 2. Register for Google Analytics
(If you already have a Google Analytics Account, proceed to Step 3.)
Step 3. Enter the Google Analytics Source Code in the box provided in the section of your iControl. Google will send you an email with the source code.
Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.
Formatting Keywords and Meta Tags
Posted on 2011-07-07 10:16:02
WHERE ARE MY META TAGS??
Now you can view all your Meta Tags and keywords for your entire site by logging into your iControl and navigating to Website Content > Meta Tags & Keywords. The Link will be above your page navigation, next to website banner, custom sidebar, etc.
Keyword Formatting
However it is also important to make sure you use the keyword phrase in the first 50 words on the page in order to increase Google rankings. On top of that, you should aim to bold that keyword phrase once, and also make it italics somewhere else. It is also really important to have your keyword phrase is in the last sentence of the page.
Long Tail Keywords
Example Main Search Term (Bees)
So then what should you do if after several months you are not seeing an ROI for your main targeted keywords? Look at the website traffic from a broader perspective. Look for long tail keywords that relate to the main targeted search terms and find revenue generated by those keyword phrases. That revenue is also part of the ROI for your SEO campaign.
Welcome
Posted on 2010-04-05 14:13:28
Add a customized blog to your website with iBlog. You can interact with your web visitors easily by posting text or media and receive message posts and keyword-rich feedback at any time. With iBlog you can create valuable content quickly and develop an audience of readers that you build trust with so that they become patients. You can also create a discussion platform, where others can leave their feedback and ask you questions.
This way, you have user-generated, keyword-rich content which automatically updates your website and gets crawled by search engines. An ideal marketing tool for chiropractors, iBlog lets you control and moderate user comments, and the archive makes it easy for web visitors to find all of your blog posts.
You can perfectly tailor your blog postings to your readers' interests and needs, which will help you to be the authority chiropractor in your area! With iBlog you can reach out to your target audience effortlessly. Since many people interested in chiropractic care spend a lot of time online searching for information about their health and wellness, having iBlog integrated in your website can ultimately lead to new patients.
